Are you a content creator, travel blogger, or social media influencer looking for unique collaboration opportunities in Amsterdam? The Dutch capital is a visual paradise, but to truly stand out in an overcrowded travel feed, you need more than just a photo of the canals. You need a story.
At Yellow Bike, Amsterdam’s oldest and most iconic bike tour company, we understand the power of strong content. We offer several collaboration options for influencers who want to capture the city in a truly ‘Dutch way’. In this article, you’ll discover how we work with creators and how you can take your Amsterdam content to the next level.
Why Amsterdam Is the Ultimate Content Destination
Amsterdam consistently ranks high on lists of the most ‘Instagrammable’ cities in the world. The combination of 17th-century architecture, waterways, and a modern urban vibe makes it a dream for any visual storyteller. But the city also comes with challenges: crowds and clichés.
As an influencer, you want to show your followers something new. Not just Dam Square, but the hidden courtyards of the Jordaan, the street art at NDSM Wharf, or the tranquility of the Amsterdamse Bos. The bicycle is the only mode of transport that gives you the freedom to reach all these places efficiently and authentically.
Could you use some extra inspiration beyond the standard highlights? Then collaborate with us!
Collaborating with Yellow Bike: What Are the Options?
We are always open to creative minds who can translate our brand authentically to their audience. Our bright yellow bikes have been a recognizable part of Amsterdam’s streets for decades and look fantastic in photos and videos thanks to the strong contrast with brick bridges and water.
1. Press Trips and Content Creation Tours
Are you visiting the city for a press trip or a specific content journey? We often provide bikes for selected influencers. Whether you want to do a self-guided tour at your own pace or join one of our guides to hear the stories behind the buildings, there are plenty of possibilities.
Want to get a feel for what our tours are like? Read more about our bike tour through Amsterdam, or explore our more ‘off-grid’ tours such as Amsterdam North, Crime & Beer, or the Zaanse Schans Tour. Bringing someone along is, of course, allowed!
What we look for:
- A clear match with travel, lifestyle, or city trips, or our target audiences.
- High engagement rates (we value involvement over pure follower counts).
- Professional content quality (Reels, TikToks, YouTube vlogs, or high-resolution photography).
2. Affiliate Programs for Travel Bloggers
Do you run a travel blog with strong organic traffic for Amsterdam-related search terms? Then our affiliate program might be a great fit. By recommending Yellow Bike tours in your “Things to do in Amsterdam” articles, you can earn a commission per booking. This is a sustainable collaboration that adds value for your readers (they book with a trusted provider) and generates income for you.
Tip: if you also target budget travelers, you can enrich your content with tips from our 10 free activities in Amsterdam.
3. Barter Deals and Social Campaigns
For influencers with a large reach on platforms like Instagram and TikTok, we are open to barter deals (free tour/rental in exchange for posts), depending on scope and reach. You might also consider a takeover of our Stories or a themed seasonal campaign (e.g. “Spring in Amsterdam” or “Amsterdam Light Festival by bike”).
Planning a winter campaign? Get inspired by our page on the Amsterdam Light Festival route.
Why Choose Yellow Bike Compared to Other Providers?
- Perfectly central – bike rental or tour departures are possible right near Central Station!
- You’ll find cool bike art in our shop on Nieuwezijds Kolk, such as a dripping bicycle installation.
- We are LGBTQI+ friendly.
- We were the first company in the world to offer city bike tours! A true bike-tour influencer avant la lettre.
- We are a family business with humor, not a mass-tourism company.
- We received an award from Green Tourism and actively promote sustainable tourism.
Read more about the differences between bike tour providers in Amsterdam (English)
Contact us by email to discuss the possibilities!
Tips for Creating Top Content in Amsterdam
As city experts (we’ve been cycling here since 1990), we’re happy to share some insider tips to help your content stand out.
Authenticity Over Perfection
Algorithms and followers are increasingly quick to see through heavily edited, unrealistic visuals. Show the real experience. Fighting headwind on your bike? Show it. Busy bike lanes? Turn it into a funny Reel. The ‘Yellow Bike experience’ is about fun and real Amsterdam life. It’s okay to laugh at our quirky local habits.
Respect the City and Its Residents
Sustainable tourism is important to us. As an influencer, you set an example. Being mindful of privacy and (cycling) safety helps you create content that feels better and resonates better with locals. For example, read more about privacy and recognizable imagery in photo and video via the Dutch Data Protection Authority (AP).
- Cycling rules: Show that you stop at red lights and don’t cycle in pedestrian-only zones. This is appreciated by both your followers and Amsterdam locals. (Helpful overview: cycling rules in the Netherlands.)
- Privacy: Don’t film people up close without permission, especially in the Red Light District. Make sure bystanders aren’t unnecessarily recognizable (or blur faces), particularly when publishing to a large audience. Also familiarize yourself with local filming rules: Filming and photography in Amsterdam (City of Amsterdam).
- Spreading visitors: Use your influence to guide people to lesser-known areas (North, East, South) instead of focusing solely on the city center.
The Best ‘Yellow Bike’ Photo Spots
Want that iconic yellow bike in your shot? Here are our favorite locations:
- The Magere Brug: Classic Amsterdam, especially beautiful at sunset.
- Brouwersgracht: Often voted the most beautiful street, with historic warehouses as a backdrop.
- Rijksmuseum Bike Path: Cycling through the passage under the museum is unique in the world (note: it gets busy here—go early!).
- NDSM Wharf: Take the free ferry with your bike for an industrial, artistic setting full of graffiti.
Looking to create content that goes beyond just the most famous museums? Check out our tips for hidden gems (unique museums) in Amsterdam.
How Do You Pitch a Collaboration to Us?
Ready to collaborate? Send us a proposal. To increase your chances of success, we like to see the following elements in your pitch:
- Media Kit: An up-to-date overview of your stats (reach, audience demographics, engagement).
- Concept: What’s your idea? “I’d like to borrow a bike” is less compelling than “I want to create a video series about ‘3 Hidden Gems in Amsterdam accessible by bike’.”
- Date & Timing: When will you be in the city? (Tip: weekends in high season are very busy for us; weekdays often offer more room for collaboration.)
Planning tip: it really helps if you also consider the weather in Amsterdam (rain showers can significantly affect your shot list).
Conclusion
Exploring Amsterdam on a Yellow Bike is a bucket-list experience for many travelers. By working together, we can inspire your followers with content that’s not only beautiful to look at, but also useful and informative.
Planning a larger shoot (for example with a tripod, extra props, or a crew)? Avoid hassle by checking in advance what requires notification or permits in Amsterdam. Read more here: Filming in the city (City of Amsterdam).
Have a great idea? Get in touch with our marketing team. Let’s turn Amsterdam yellow together!